COMPETETIIVENESS OF ENTERPRISES AS A SUCCESS FACTOR ON THE EXAMPLE OF A MANUFACTORING COMPANY
[ 1 ] Wydział Ekonomiczny, Akademia im. Jakuba z Paradyża | [ P ] pracownik
2022
artykuł naukowy
angielski
- business competitiveness
- business innovation
- market success
EN Competitiveness is one of the categories that is valued by economic theoreticians and practitioners. In the microeconomic scale competitiveness refers to enterprises that in order to achieve market success have to gain and maintain an appropriate competitive position. Its acquisition is possible thanks to the possession of assets valued by the market. These assets include, among others, the price and quality of products, customer service, innovation, socially useful activities or environmental initiatives. After the times of the pandemic and in the face of the ongoing war in Ukraine, it is particularly evident that organisations prepared for competitive struggle do best.
314 - 323
5